Gympak approached me to enhance their brand identity, built from the already existing logo. I helped expand their graphic profile with color palette, sporty fonts, and patterns.

Additionally, I provided art direction for photos and videos, ensuring a cohesive and compelling visual narrative.

Client: Gympak
Art direction, Design: Jakob Hellström <- Thats me!
Photo: Christopher Schauz
DoP: Hannes Hollender
Web: Julius Osbeck