Gympak
Gympak approached me to enhance their brand identity, built from the already existing logo. I helped expand their graphic profile with color palette, sporty fonts, and patterns.
Additionally, I provided art direction for photos and videos, ensuring a cohesive and compelling visual narrative.
Client: Gympak
Art direction, Design: Jakob Hellström <- Thats me!
Photo: Christopher Schauz
DoP: Hannes Hollender
Web: Julius Osbeck
![](https://www.si-si-visuals.se/wp-content/uploads/2023/11/Gympak-logo.jpg)
![](https://www.si-si-visuals.se/wp-content/uploads/2023/11/Gympak-2.jpg)
![](https://www.si-si-visuals.se/wp-content/uploads/2023/11/Gympak-colors.jpg)
![](https://www.si-si-visuals.se/wp-content/uploads/2023/11/Gympak-Fonts.jpg)
![](https://www.si-si-visuals.se/wp-content/uploads/2023/11/Gympak-photos1.jpg)
![](https://www.si-si-visuals.se/wp-content/uploads/2023/11/Gympak-Pattern.jpg)
![](https://www.si-si-visuals.se/wp-content/uploads/2023/11/Gympak-e-commerce.jpg)
![](https://www.si-si-visuals.se/wp-content/uploads/2023/11/Gympak-Summary.jpg)